Branding at its core.
TAG launched a campaign that featured tasteful and classy images of nude models, strategically covered with over-sized poster boards, highlighting fashionable clothing selections found at the CORE. These eye-catching creatives were then distributed strategically over print, billboards, and tv.
The poses in the foreground and background photos echoed each other to demonstrate real-life application. The imagery emphasized everyone, while appearing the same externally, could express who they are at their core with the help of creative and unique attire.