The Challenge
Both Thrive: Heavy Lies the Crown and Sovereign Syndicate came to TAG Advertising with ambitious visions but faced significant market entry hurdles:
- No previous branding or marketing.
- New indie studios without past launches or established followings.
- Both titles aiming for AA-level quality, starting from zero awareness.
To succeed, these games needed impactful branding, targeted marketing, and strategic digital campaigns to break through a crowded market and capture players’ attention.
Branding and Creative Identity:
- TAG developed distinctive brand identities, voice, and visual styles for both games, ensuring immediate recognition and audience engagement.
- Customized logos, key art, and website designs clearly articulated each game’s unique value and appeal.
Targeted Digital Marketing:
- Leveraging meticulous market research and competitive analysis, TAG created highly targeted digital ad campaigns to efficiently reach potential players.
- Steam page optimization (copy, images, logos, and tags) significantly boosted organic visibility.
Community Engagement and Social Growth:
- Robust community management, frequent content updates, and strategic partnerships drove rapid growth in Discord communities from 0 to 5,000+ members.
- A consistent social media strategy increased followings from scratch to upwards of 20,000 engaged fans for both games.
Media & Influencer Collaborations:
- TAG coordinated extensive press outreach, achieving hundreds of press articles and exclusive coverage that elevated credibility and visibility.
- Cultivated relationships with over 200 streamers and influencers, dramatically amplifying organic reach and visibility through gameplay showcases and streams.
Comprehensive Creative Production:
- Engaging trailers and compelling digital content were created to showcase the games’ high-quality visuals and gameplay.
- Steam page optimizations, including persuasive copy, strategic imagery, and SEO enhancements, maximized organic discovery.
- Newsletter initiatives effectively kept gamers informed and excited, driving sustained interest pre and post-launch.
Over 200,000
wishlists achieved
before launch
The Results
Both games achieved outstanding results through TAG’s strategic and creative efforts:
- Over 200,000 wishlists achieved before launch, significantly surpassing typical indie benchmarks.
- Strong, steady sales post-launch consistently exceeded initial forecasts.
- Exceptional engagement with over 200 streamers broadcasting gameplay, organically amplifying reach.
- Exclusive and extensive press coverage cemented industry credibility.
- Social media exploded, growing from 0 to over 20,000 followers.
- Discord communities thrived, quickly growing to 5,000+ active members.
- Garnered attention from prominent publishers, leading to proactive outreach and discussions.
- Received hundreds of requests via Keymailer, significantly boosting content creation and organic visibility.
- Remarkably low cost-per-wishlist conversion achieved through precise paid media targeting.
- Benefited immensely from a wave of organic, free sponsorships from influential content creators.
Ultimately, both Thrive: Heavy Lies the Crown and Sovereign Syndicate significantly surpassed sales expectations, establishing strong market positions and dedicated fanbases—clear testaments to TAG’s ability to turn ambitious indie dreams into marketplace successes.
At TAG, we specialize in cutting through the noise to ensure your game stands out. Ready to level up your game’s success story.
Thrive: Heavy Lies the Crown
and
Sovereign Syndicate
significantly surpassed sales expectations
at launch
Contact Us
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